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Tactic: Issue Resonance

Situating Occurrences Across Googles

By: Lucy, Will, Luke, Astrid and Sabine

Question: Who is responsible for elderly care?

In:
  • UK (through www.google.co.uk)
  • Australia (through www.google.co.au)
  • Canada (through www.google.ca)
  • Netherlands (through www.google.nl)
  • Belgium (through www.google.be)
  • Germany (through www.google.de)
Limiting factors:
  • Translating the terms, are we losing some of the local specificity?
  • Google India, Australia, and Google.com served British results, due to our location?
  • Only captions, not going deeper into the pages themselves for this analysis
  • Not counting nr. of mentions, only uniques
  • Lot of decisions had to be made while listing (not as straightforward as you may think)

Results: the table shows the top 10 unique responsible agents identified in the local Google, using 3 languages: English, Dutch and German. The highlighted terms are unique for that country Google.

Elderly_Care_Responsibilities-1.jpg

Topic revision: r2 - 22 May 2012 - 15:45:18 - SabineNiederer